SALESFORCE CUSTOMER STORIES

It’s one thing to score a :30 second commercial, but it’s another thing entirely when you consider that the development time is much shorter. By developing a detailed 2-3 minute customer story between a B-2-B company and their client, we had the opportunity to compositionally stretch and create an emotional arc. The tightrope of making the director, the company, and the client happy is an achievement all its own and is one of the most satisfying ‘yes’s we get.